In this post I’m going to summarise four areas that can have a significant bearing on how effective your squeeze page is. In the coming weeks we’ll look at each point in-depth and find out what it really takes to create a high converting squeeze page.
1. Hit Them With A Strong Headline
The first place that people are going to look is at your headline. If your headline is weak you can lose many potential subscribers at that point. If you don’t ‘grab’ them with your headline then they are not likely to read any further, let alone sign up to your mailing list.
Think about this headline:
‘You Can Become Rich Next Week’
Does it compel you to find out more? Is it believable? The answer most people would give to those two questions is NO. It’s just a hollow claim that may attract the desperate, but most people wouldn’t pay it much notice. Let’s try another headline:
‘Time Is More Valuable Than Money’
Notice that there’s no hype in that headline. It’s not offering riches – it’s simply stating a point that should have most people wondering how time is more valuable then money. It is the type of headline you would use if you were targeting your list at people who are interested in increasing their income by utilising better time management techniques. And that’s the thing. Your headline doesn’t have to make wild claims – it has to be interesting enough that most people will read the next part of your squeeze page.
2. Give Them The Bullet(s)
Bullet points are a great way of getting your point (or points) across in a way that is easy to read and easy to understand. If you write too much sales oriented copy on your squeeze page then you are going to lose some more potential subscribers. Your bullet points should reinforce the message in your headline. Carrying on with our example, we would use bullet points like:
- Learn how to get the most out of each and every day!
- Watch your productivity skyrocket as you take control of your time!
- Learn how to conquer your daily distractions!
- Finish your day before it starts!
3. Make It Easy
Keep the fields on your squeeze page to a minimum. First name and email is the most you should need for most mailing lists. You could get by without the ‘first name’ field but if you leave it out then you can’t personalise your messages by using the subscribers first name. If you ask for a full name then you’re going to be starting your messages with something like ‘Hello Bob Jones’ rather than ‘Hello Bob’. Asking for a telephone number or an address can cause privacy concerns and will stop some people from opting into your mailing list.
4. Use Your Own Experience And Observe
You probably see squeeze pages every week. What about the ones that you opted in to? What was it that influenced you enough that you signed up? You shouldn’t copy other squeeze page headlines of course, but have a think about the headlines you see and you should be able to get a good idea of the sort of headline that will attract people to your list. Some will evoke an emotion such as curiosity and some will mention a problem that you can relate to.
If you use these suggestions when creating your squeeze pages you will be well ahead of those who don’t put as much thought into the squeeze page creation process. In the next series of posts we will look more closely at each of these four areas.